Thursday, December 1, 2016

Email Marketing – Deliverability, Content, Design

Do you know that email marketing is the top rated marketing communication channel?
According to Gartner, more than 73% of marketers think email is the best channel to communicate with customers or prospects. And email marketing is an easy channel which can be tracked and updated to improve its performance. The three elements you will need to know without which you cannot make your email marketing yield results are Deliverability, Content and Design.
Deliverability – Make sure your email reach the inbox:
There are many marketers who are flagged as spam and blocked by the ISPs. In many cases, even opted-in subscribers throw emails into the spam folder. Here are the reasons that are making your email’s journey to the inbox tough.
Blacklists: This is a list of problematic email senders whose mails are automatically thrown into the spam folder. There are many sites which can help you identify if your IP address is blacklisted. In case of your IP being blacklisted, you need to send a request to the ISP remove your IP from the blacklist. Once removed from the list, you need to take ultra-careful not to fall into the list.
Sender Policy Framework (SPF): Spammers forge email accounts and send emails so that recipients would open emails looking at the sender name. SPF is to avoid such forgeries. This is implemented by most of the ISPs and mail hosts.
Sender Reputation: Your sender reputation depends on the IP address from which you are sending your emails. Sender reputation score depends on various activities related to your email campaigns.
The best way to deal with deliverability issue is to requesting recipients to add your email address to whitelist so that all your emails land in the inbox.
Content – Write reader-friendly content:
There are writers who tend to use high frequency words in emails that most of the recipients don’t understand. To write reader-friendly content, writers should be aware of the audience and write based on their profiles.
Subject Line: The first important element email content is subject line. If the subject line is not good, none would be interested to open the emails. So the subject lines should be compelling enough to make the recipients take action.
Email Content: The content needs to be gluey and should make the readers remember what you wrote. Readers should be able to relate to your emails to them.
Call-to-action: Last but not the least. There should be a call-to-action for every email, compelling them to action.
Design – For all email clients:
Emails can be sent as a simple text version or a colorful and alluring HTML version. Though there are few recipients who still prefer text version of emails, most of them prefer looking at beautiful HTML templates as they showcase creativity. However, since the spammers are over-using HTML versions, ISPs have filters which block emails that uses specific patterns of email designs and templates. So keep your template simples yet creative and do not follow the routine patterns to stand out of the crowd.
Your next email campaign, follow the DCD formula and check out amazing difference in your results.

Need more help with your email marketing, write to us on

Wednesday, November 16, 2016

How Massage Therapy Can Improve Your Health and Well-being

Massage Therapy and Well-being
Massage Therapy and well-being

Known to be one of the ancient forms of therapy, massage is known for treating ailments, wide array of body aches, enhance energy levels and take care of physical and emotional wellbeing. Most of us lead busy, stressful lives in the contemporary world of today. With so much dedication towards fulfilling our ambitions, we have little time to devote to ourselves for relaxation. The power of massage is immense. Right from boosting your body’s resistance to disease to soothing, stimulating, relaxing and rejuvenating your body, thus enhancing your overall well-being, massage does it all.

Well, there’s nothing more invigorating than a good massage after a hard, tiring day! So, let’s look at the top health benefits that massage therapy brings.

Reduces stress and anxiety

With passing time, massage therapy has gradually turned out to be a popular means of diminishing your stress levels. Massage increases the oxytocin and serotonin levels in your body, thus lowering stress. What more? Apart from relaxing your body, regular massage therapy reduces blood pressure and peps up your mood as well. Taking care of your body should always be your topmost priority. Just add a good massage session to your daily routine and lo, you have inched a step closer to a healthier, happier and peaceful life.

Relieves pain

As per a review published in the journal Pain Medicine, it is said that massage is helpful in granting you relief from pestering headaches, muscle and bone pain, spinal cord pain and fibromyalgia pain as well. Massage increases blood flow to stiff muscles and joints, elicits release of natural painkillers called opioids in the brain, enhances the flow of oxytocin, which relaxes muscles, thus alleviating body pain. According to a survey conducted by the American Hospital Association (AHA), more than 70% suggest massage therapy for pain relief.

Boosting digestive health and immunity

Bloating, constipation and other digestive disorders have been a cause of concern for many. Ever thought of beating them with massage therapy? Your stomach requires healthy blood supply in order to digest the food and an effective abdominal massage can speed up the circulation in your body, thus giving your digestion a boost. A good massage session also increases the number of white blood cells called lymphocytes that defend your body from diseases and improve your immune system.

Some common types of massage therapies 

Swedish Massage Therapy

Considered to be the most common type of therapy in the US, this gentle form of massage uses kneading, long smooth strokes, deep circular movements, tapping and vibrations to relax you.

Sports Massage

Specially designed for people who are involved in sports activities, this type of massage focuses on preventing and treating injuries, loosening muscles, increasing flexibility, thus improving the performance of the athlete.

Deep Tissue Massage

This form of massage provides relief from painful muscles, postural problems or strains by using forceful strokes, targeting connective tissues and deeper layers of muscles.

Aromatherapy Massage

Specially suited to treat stress-related conditions like headache, premenstrual syndrome, back pain and insomnia, a variety of scented essential oils like chamomile, lavender, tea tree, geranium and rosemary are used in this massage form by the massage therapist to provide you relaxation.

Pros and cons of massage therapy

Massage may be helpful in treating digestive disorders, anxiety, insomnia, tissue strains and so on. Apart from providing relief from these health conditions, people enjoy massage as it soothes and relaxes your body. But, massage is no substitute for regular medical care. Massage may not be suitable if you suffer from burns, healing wounds, fractures, bleeding disorders, osteoporosis etc.

Role of Massage Therapists

Be it massage therapist, physical therapist or occupational therapist, exploring career options in the health and wellness sector is quite challenging. Massage therapists work towards treating a host of injuries and illnesses, stress-related pains, improve relaxation and the overall well-being of your body. A massage session can be as short as 10-15 minutes or as long as 2 hours, depending on the requirements of the clients. They make use of massage oils, lotions or creams in order and their work environment includes massage studios, fitness centers, hospitals, nursing homes, shopping malls etc. to name a few.

Tremendous health benefits can be gained if you opt for regular massage therapy sessions from registered massage therapists. So, whether you need to lessen muscle pains, get relief from chronic pains or enhance your physical and emotional well-being, massage therapy is what you should go for. Making use of their knowledge of physiology and amalgamating traditional and modern massage techniques, massage therapists are experts in providing relief to clients, irrespective of their ages.

Posted for Top Healthcare Leads for Massage Therapists email addresses

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Wednesday, November 9, 2016

4 Reasons to Visit a Dietitian

There are facts and there are misconceptions – and there are misconceptions that people believe as facts. For instance, it’s a fact that a person’s food intake and habits has to be monitored to a significant extent if he/she is suffering from chronic illnesses like diabetes, cardiovascular problems or is even pregnant, and visiting a registered dietitian will certainly help. But it’s a misconception if one believes that visiting a dietitian will help in reducing weight immediately!

A dietitian is like a food coach. On being consulted therefore he/she will usually have a detailed discussion with you about your lifestyle, eating habits, working hours, level of activity, medical history, purpose of visit, goals etc. Accordingly he/she will help you to understand how to balance food habits and intake, so as not to lose on the nutritional aspects. Considering that depending on the level of expertise and experience dietitians possess their initial consultation fee can range between $100 to $500 (at times not covered by insurance) it is unwise to seek professional aid unless really required.

So let us share with you some of the reasons as to why and when to visit a Dietitian!

Dietitian at Work!

Your eating habits are affecting energy level

The human body needs a balanced diet in order to be able to carry out regular chores. So if you feel unusually tired, or find it difficult to go through the entire day without feeling sleepy, or feel too exhausted to exercise, then certainly there is considerable dip in your body’s level of energy. The first thing to do in such cases will be to visit a physician or doctor and probably have a few tests conducted to identify if there is any recognizable medical condition. If not, in most cases your physician will direct you to a registered dietitian in order to rework and plan your dietary intake. A Registered Dietitian will study you in depth, inspire, counsel and support you by formulating a diet chart that will ensure that there’s natural balance in food that is being consumed so as to maintain the required levels of energy.

You have a chronic medical illness or food allergies

Food plays a critical part in certain illnesses. Chronic illnesses like diabetes, cardiovascular problems, renal problems, cholesterol, high blood pressure etc. can be controlled to a greater extent by charting a nutritious eating plan. Visiting dietitians will not only help in understanding what should and should not be eaten regularly, but they can even prepare a cheat sheet for you to savor your taste buds and fondness for certain food items from time to time. Similarly, if you have food allergies such as lactose intolerance, it is recommended to visit a dietitian so as to incorporate substitutes into your diet.

You are pregnant or are breast-feeding

It is recommended that during pregnancy one visits a registered dietitian in order to ensure that the body is eating well enough to keep it nourished. It is not uncommon to develop high blood pressure, gestational diabetes and even gain weight during this time, and hence it is recommended to keep consulting with a dietitian to eat right. Similarly, during breast feeding your diet should be rich in iron, vitamin B and D, fluoride etc. A dietitian can help you with that too.

You are having a tough time eating healthy

Emotional eating, especially eating fried and junk food is not uncommon and people often battle with these. In such cases visiting a registered dietitian is strongly recommended. They do more than coach you about calorie intake. They also help you to plan and eat smarter. It further helps if your dietitian is also trained in holistic health as they can take care of emotional coaching as well.

So don’t be misinformed. Remember that Dietitians and Nutritionists are there to help you plan your diet. They are not going to stop you from eating everything that you love! So be informed and look at facts before drawing conclusions.

To marketers, pharmaceutical companies, food manufacturing companies etc. we at Top Healthcare Leads recommend trusting our Dietitian email list for reaching out to Registered Dietitians in order to form business associations with them.

How to Uncover Confusion in Selecting a Mailing List-Part3

Clone your classic customers with customer survey

According to the Pareto principle, the 80% of your profits comes from 20% of your customers. Analyze your customer files to see what the Best customers have in common such as demographics, attitudes, interests and purchase patterns. Use these traits to search the database and find the best prospects that have similar characteristics. This results in more effective marketing campaigns.

This in-depth analysis of customers and prospects helps you understand your customers and make better marketing decisions. Clone my customer takes the guesswork out of consumer prospecting to help you target future buyers, giving you the same promotional power used by the largest marketers.

How to Decide Which Customers to Clone?

Each business has unique needs in terms of selecting whom to include for cloning. Your consumer prospect list might include:
  • Customers who have a high value to you based on total purchase amount or lifetime purchase value
  • Loyal customers who have the highest loyalty to or longevity with your business
  • Recent buyers who are likely to respond to seasonal or new product offers
  • Customers who demonstrate a buying pattern, such as premium product buyers or those who have purchased three times in the last three months

However you decide to determine your best population to clone, the cloning process will profile those customers for you and find people who have similar characteristics and therefore have a higher propensity to purchase from you. 

For more details on our Healthcare Lists, Call Toll Free: 800 348 8535
Or Write in at:

Tuesday, November 8, 2016

How to Uncover Confusion in Selecting a Mailing List-Part2

Compiled lists suffices all your needs

Compiled lists are less-targeted (and often non-targeted) versions of their response list counterparts. In the past, compiled B2C lists were created primarily from DMV records. These days, compiled data can actually be of higher quality due to use of the internet, census demographic data, etc. Compiled lists are derived from a wide variety of sources. They are:
  • Telephone directories (both the white and yellow pages)
  • Trade publications including directories for various industries and membership rosters of trade and consumer groups.
  • Private memberships rosters of clubs, unions, associations
  • Government records - including professional registrations for each state for all licensed trades such as doctors, lawyers, contractors, engineers, etc.
  • Lists purchased at auctions
  • Lists obtained through barter agreements
  • Auto and truck registrations and driver’s license lists in states where these files are released.
  • House to house canvassing, mail surveys, warranty card data.
Compiled lists cost less than response lists. Their advantage is that they are cost effective. Another distinctive advantage of Compiled lists is that they are totally comprehensive. Their non-targeted nature, however, usually means that compiled mailing data is much better used in a branding/visibility campaign than a direct sales campaign.

For more details on our Healthcare Lists, Call Toll Free: 800 348 8535
Or Write in at:

Friday, November 4, 2016

Replace Aggressive Selling Tactics with the Soft-Sell Tactics

Aggressive marketing tactics had long ruled the pharmacy industry, converting it into a $300 billion-a-year company. Unfortunately, these tactics hold no relevance any longer.  That is because physicians and doctors have now turned towards other important concerns. Today, doctors are supposed to closely attend to an increasing number of patients while cutting down costs, which is challenging. Contradictory to earlier practices, when the doctors had to acknowledge the pharmacy reps by writing long prescriptions, today the reps need to approach healthcare professionals with service oriented methodology(soft -sell).That's because doctors have resisted the aggressive tactics for the past few years.
One best way to capture the attention of healthcare practitioners is to get into soft-sell tactics.
There is certainly a strong reason to look for a newer and better approach to pharmaceutical marketing, as the industry has fallen on hard times. Problems in the form of reduction in staff, costly legal affairs, and governmental restriction on the promotion of drugs have added to the difficulty faced by the industry.
One of the pharmaceutical companies, Eli and Lilly has noted a 25% increase in the satisfaction level of physicians along with a considerable growth in sales through subtle service oriented marketing(read soft-sell). Sales representatives who have mastered using pitches may not find soft-sell easy. But, just by incorporating basic qualities like “listening”, sales representatives can effectively adopt soft-sell tactics into their selling techniques.
As part of the soft-sell methodology, sales teams can build trust by closely listening to the concerns of medical practitioners and providing practical solutions. As for any customer service representative, coming up with excellent solutions separates the best from the rest.

The first priority for any doctor would be, his patient. Taking the time to understand the needs and worries of physicians goes a long way in improving your overall sales. Rather than reiterating the benefits of drugs to sell, you can provide documents that explain drug functionality or safety data. Those documents are treasured by the healthcare professionals though they seem simple.

For more details on our Healthcare Lists, Call Toll Free: 800 348 8535
Or Write in at:

Thursday, November 3, 2016

How to Uncover Confusion in Selecting a Mailing List-Part1

Buying a mailing list is very easy; but when it comes to finding a quality one, the success rate is very less. With number of companies selling mailing lists increasing exponentially, it has become a laborious job to obtain a “Good Mailing list.” Though there are thousands of list providers, there are not more than a handful of organizations which can assure you qualified lists which can actually suffice your requirements. Here are three aspects to consider before selecting a mailing list.

Choose Reliable List Vendor
A list vendor is the one who sells out lists to the companies. There are many companies offering these lists; but you need to be very choosy while selecting one. First, list out all the vendors who are providing Business Lists meeting your requirements. Second, add qualifiers for each of them (check the stability). Third, check for the offers they are providing. Based on these three factors, you can choose a List Vendor. Now ask them for the Data card. You can assay the Data card to follow up the description of the list, number of names on the list, the last time it was updated and details of the organizations, job titles, etc. Have a cognizance of the following:
How often are the lists updated?
Like fish, lists become less and less appealing the older they get. While they won't literally stink, the quality will go down considerably. Check to see when the list was last updated. Older lists will have more errors (people who have now moved, businesses that have closed, or subscribers who have expired).
How are the lists compiled?
Are the names from a single source, such as subscribers to a particular magazine? Or does it contain several files grouped together (such as subscribers to several magazines, plus general inquiries, plus expired subscribers)?
Lists from multiple sources give you access to a larger number of names, and often have additional data added (called an overlay). This can include company size, personal income ranges, etc. However, such lists can also be too broad, or include compiled names and directories.
  • Opt-in lists are regarded as lifeblood for marketing.
  • Make sure that the lists are compiled through legitimate methodology.
  • What are the available demographic selections?
  • Demographic has a vital role in targeting both customers and potential customers.

The word demography means related to the human population. Market demographics refer to all the data that is collected for the purpose of providing information to organizations such as government offices and marketing departments. Details of the population in relation to their age, sex, employment status are usually included in marketing demographics.
Using demographic data in your marketing allows you to build a customer profile. This is useful to run specialized marketing or advertising campaigns that are targeted at the demographic market you have identified. By scrutinizing the above details you can find out the most reliable list vendor available.

For more details on our Healthcare Lists, Call Toll Free: 800 348 8535
Or Write in at:

Sunday, October 16, 2016

How Dermatologists use technology for treatment

Dermatology is that branch of medicine, which deals with the diseases of skin, nails and hair. Specially trained healthcare professionals who are responsible for treating diseases of skin, hair, nails and mucous membranes are known as dermatologists. From newborns to the elderly lot, they treat patients of every age group. Research says that dermatologists take care of a host of diseases that range from acne to skin cancer (in which case Dermatologists may ask patients to consult relevant Oncologists). Apart from this, they treat cosmetic issues by helping patients to rejuvenate the appearance of skin, nails and hair as well. Few common conditions that are treated by dermatologists are eczema, acne, fungal infections, psoriasis, rosacea, vitiligo, warts, shingles and so on.

With each passing day and with the advent of new technology, novel and unique treatments and technologies have been developed to assess and cure various dermatological conditions. Dermatologists mostly use technologies such as laser, IPL (Intense Pulse Light), IR (Infra Red) and RF (Radio Frequency) for treating patients.

Let us get some insights on these technologies:

·        Laser: Mostly used in dermatological medaesthetic treatments, this improves texture of the skin as well as eliminates wrinkles acne and scars.

·        IPL: Used in non-intrusive cosmetic treatments, this projects a pulse of intense light, the wavelength of which is adjusted to the skin type. This not only eliminates pigmentation but also produces collagen that tightens your skin, removes wrinkles and makes your skin look younger.

·        IR: The projection of infra red light on the skin is absorbed in deeper skin tissue. As a result of this energy, heat generation is caused, which in turn affects the collagen levels, thus making your skin look unbelievably younger.

Few technologies that are being used by the dermatologists in recent times:

Contact Dermatologists with Dermatology Database
Contact Dermatologists with Dermatology Database
·     Daylight photodynamic therapy: Making use of photosensitizing agents along with light to kill cancer cells, this treatment can be used on patients with certain types of cancer in order to help them live longer. The photosensitizing agent can either be put on the skin or inserted into the bloodstream through a vein. After the drug is slowly absorbed by the cancer cells, light is applied to the area, which makes the drug react with oxygen, as a result of which a chemical is formed that eventually kills the cells.

·     Laser tattoo removal: Want to get rid of that tattoo, which you don’t want anymore? This can help you eliminate the tattoo by targeting the pigment. Lasers can blast the tiny ink fragments, removing the tattoo that is on your skin while the surface of your skin remains undamaged. These days, tattoo inks are specifically developed so that they can be good targets for the laser and hence can be removed entirely without leaving any residues.

·    Phototherapy: Helpful in treating psoriasis, phototherapy uses UV light to slow down the swift growth of skin cells. Treatments have to be given several times a week, until psoriasis clears away.

·    Fat Reduction technology (Coolsculpting): In this, cooling is applied to areas of unwanted fat like hips, abdomen and back. The fat cells are destroyed by the cold externally and the body expels them through the lymphatic system, thus reducing the fat.

In the recent times, remarkable advances in technologies used in dermatology and dermatologic surgeries have been witnessed. Dermatologists of today are making a good use of the newest technologies while treating patients who suffer from dermatologic disorders.

Posted for Top Healthcare Leads for Dermatologists Email List

For more details on our Healthcare Lists, Call Toll Free: 800 348 8535
Or Write in at:

Our Secret To Healthy Dietitians Mailing Lists

Dietitians Mailing List
Wiki says Dietitians are experts in food and nutrition who help people in leading a healthy lifestyle. Likewise we are Experts in ‘Data’ and help businesses get connected to their customers by offering our healthy mailing list solutions.
Top Healthcare Leads maintains healthy mailing lists of dietitians by adhering to a foolproof compilation process. Healthcare mailing list compilation process includes 6 stages – compilation, address standardization & hygiene, phone verification, standardization of elements & duplicate removal, email and domain validation and final quality check. We also have a continuous on-going data quality control process encompassing SMTP check, quality check, tele-verification, email & online verification, sophisticated web based and email  verification software, capture quality data via tele-verification & physical visits as needed and DNS lookups.
Our Dietitians database is a nutritious mix of:
  • Dietitians
  • Dietetic technicians
  • Dietary manager
  • Outpatient dietitians
  • Pediatric clinical dietitians
  • Nutritionist
  • Registered dietitian
  • Sports dietitian
  • Correctional food service supervisor
  • Chiropractor
  • Clinical Dietitians
  • Pediatric Dietitians
  • Community Dietitians
  • Administrative Dietitians
  • Gerontological Dietitians
  • Research Dietitians
  • Business Dietitians
  • Consultant Dietitians
  • Food Service Dietitians
  • Dietitians Technicians
  • And many more…
Data Counts of Dietitians Lists

Thursday, October 13, 2016

Cosmetologists Email Lists Are On Demand!

In today’s conscious world, there is huge demand for aesthetics. And cosmetologists are the people everybody looks to when it is about beauty. With importance growing for care towards skin, hair and nails, the demand for cosmetologists too is increasing exponentially. Celebrities influence on the common people is improving the opportunities of cosmetologists. The copycat syndrome followed by most commoners today is paving great ways for our cosmetologists mint money. For obvious supply-demand reasons, cosmetologists are also increasing.
With the rapid enhancements in the fashion and beauty industry, the needs and requirements of the cosmetologists and beauticians is increasing day by day. They are in need of skincare products, nail accessories, hair care products, accessories, styling equipment, clinical equipment for beauty clinics, salon furniture, salon equipment, wide range of machinery for spas, salons, etc.
We at TopHealthcareLeads understand that there are marketers of many organizations who are on a lookout for cosmetologists mailing lists. Hence, we procure their contact information and from authentic and reliable sources and render our services to those who are in need of cosmetology databases. Our database of cosmetologists includes shampoo technicians, manicurists and pedicurists, beauty therapists, nail technicians, electrologists, aestheticians, hair stylists, skin care specialists, and many in the cosmetology sector.
If you are an organization looking for mailing lists of cosmetologists, please send us your requirements by filling our form.


Wednesday, October 12, 2016

Healthcare Data Needs Urgent Validation? Why?

In the healthcare industry, no matter what marketing program you are dealing with, the ultimate driver of all efforts should be your ROI. The healthcare marketing sphere is getting polluted by the noise of various distributors, manufacturers and other healthcare professionals who are competing to get the attention of prescribers. This makes prescribers increasingly difficult to get accessible. As a result it becomes assertive to make your marketing program stand out from the crowd.
How do you make your marketing campaigns a success?
The answer is: Data Hygiene and Validation of your healthcare lists.
Let us explore in why data validation is so important for your marketing strategies to click.
Almost 1/4th of the master data of most organizations is either incomplete or wrong. This is brought open by an Aberdeen Study on 176 organizations. The respondents of this survey said that at least 25% of their data is either outdated or corrupt.
It costs the marketers money. According to Ovum’s estimates, US businesses lose $700 billion a year because of bad data. Inaccurate prescriber data lists, poor coordination and database management lead to a loss of investment dollars and revenue opportunities.
It also costs marketers time. The aforementioned report also estimates that it takes at least 13 hours’ time to fix a single data error or exception. The respondents stated that there are about 71 errors for every 1,000 data records. If you had to undertake the cleansing of your data, the amount of time that you need to spend is 923 hours,
If you want to get rid of all the above data issues, our data cleansing, validation, appending and management services are the right fit for your business. Gain maximum benefits from data that is up to-date, fresh and ready to use. Our dedicated team of professionals helps to achieve this in the most efficient manner.

Save time and money spent on research and set yourself free from the trouble of having to deal with inaccurate or corrupt data. Gain access to decision makers, doctors, pharmacists and many other professionals in the healthcare industry and find your revenues and ROI shoot up.

Tuesday, October 11, 2016

Marketing Dos and Don’ts With Doctors

Doctors are a skeptical lot for the marketers to deal with. They are highly informed and would always like to be informed on things that are new to them. As one can understand, setting an appointment and scheduling a meeting with the doctors is not only difficult but is critical for your products’ success.
Find a few practical tips below on how to market and sell your products, once you go face-face with them.
Don’t - Begin with product talk
When you get those few minutes out from the doctor’s busy clock, you’re only supposed to make the best use of it. Never start bombarding him with the entire product features. Instead, try to get to the core of the problems that the doctor faces in his daily schedule. Understand his needs and then lead your marketing /sales pitch with the right alignment with your product. If your product pitch doesn't meet any of his concerns, there’s no point wasting his or your time.
Do - Know How your product Solves Clinical Problems
Now you have gathered the problems that the doctor is faced with. Next, it’s your turn to project how your product is designed to address those clinical problems and how that helps the doctor. If you’re from the pharmacy industry, you can convey the stages of the disease that the drug addresses. If you’re selling software or medical device, you should be able to convey how the doctor can use the product to his/her benefits. Cost savings and product efficiency can be discussed as part of your product pitch.
Don’t - Proclaim you are an Expert
If you are given the time to speak about your product, it doesn't mean that you know more than the doctor. One thing that the doctor is sure about is: he knows more than you do, in his field of specialty. So just lead your pitch with information that is rich and beneficial for the doctor to make a buying decision.
Do - A Product Expert
No matter how many questions the doctor poses at you about the product, you should be in a position to answer them all. There shouldn't be a single question that doesn't have an answer off your head instantly. If you can’t tell the doctor about the co-pay associated with your product or the plans it covers, the doctor certainly won’t have the time to sit through another appointment or allot time for you in future.
Do - Show the actual side of the product
Apart from product information, you’re also expected to give doctors some real-time product related clinical case studies. Doctors have always been skeptical about data that the sales teams provide. Be ready to confidently relate the case studies to the patients’ problems and that the data you present is applicable.
How has your experience with doctors been? You can post your comments below.

Friday, October 7, 2016

5 Effective Strategies for Analyzing Healthcare Personas

Marketing campaigns in the healthcare industry have taken a personalized and a precise form in today’s cut throat competition. Understanding, what sets a successful campaign apart from any other campaign is necessary.
You may be marketing to the doctors, nurses, dentists or anyone at various decision making levels in the healthcare industry, building well-defined buyer or client personas should always be a part of your marketing plan.
However, there are 5 methods that any healthcare marketer must follow to achieve success in their campaigns.
They are as follows,
Group your target audience
Segmenting your target organization’s decision makers into different groups helps you identify them better. A hospital for instance can have groups consisting of surgeons, CEO s  CFO s, chief nurses and anesthetists. And, a dentist’s office may have a group consisting of lead dentist and dental hygienist. This helps you a great deal in targeting your niche audience.
Tweaking your audience’s psyche
Try to gain insights on the missions, visions, motivations, pain-points and other psychological factors of the people on your campaign list. This can be compiled using multiple sources like interviews, face-face interactions and surveys. Doing so would help you understand how and why certain decisions are made by those key industry influencers . It also enables you to build profiles and demographic data.
Using Persona Specific Lingo
Once you understand the pain-points, goals and values of the various groups, all you are left with is- personal messaging. Align that qualitative information about the audience with your product’s benefits in your messaging. Use lingo that they use in your messages. In other words, using the language or tone that they speak would help you personalize to the highest level.
Use the right channel to interact
Different groups may respond well to different modes of communication. Managers and accountants may prefer email for communication, whereas, doctors or surgeons may respond easily to direct mail. Understanding facts like these goes a long way in making your campaigns a success.
Before setting up a phone call or an appointment with the groups, you need to use proper calls-to-action. They must lead them to pages consisting of product demos, client testimonials and other critical information that fuel decision making process.
Sweep the bad data away
Ensure that your data is free from all sorts of loopholes or gaps. Nothing is worse than carrying forward your campaigns with bad lists. Try appending your data with the right fields, covering all the missing information.
Finding out what you miss in your lists can serve you with the best client files, helping you reach niche profile personas.
How has your marketing experience with the healthcare industry been?

Post your comment through the form below.

Thursday, October 6, 2016

Shortage of Oncologists by 2020

Demand for Oncologists in today’s over populated planet is expected to rise radically. With cancer survival rates increasing and the workforce in the oncology specialty retiring, will lead to an increase in the numbers. The demand for Oncologists is expected to rise by 48%. However, this results in a gap between the demand and supply. This leaves a shortage of thousands of oncologists. As a result, most oncologists will be paid high for retention.
Top Healthcare Leads understands that with the rise of the demand for experienced oncologists, their requirements for medical equipment will change. The rise in oncologist salary will impact their lifestyle. They turn out to be amazing consumers for fashion industry and food and beverages industry. We have acquired contact details of oncologists in US who are mostly members of ASCO (American Society of Clinical Oncology). This mailing list is a perfect target for businesses selling oncology medical equipment, or oncology related events or seminars, etc.

Here is a list of the oncology sub specialties along with the counts.
  • Clinical Oncologist - 364
  • Medical Oncologist - 340
  • Pediatric Oncologist - 285
  • Radiation Oncologist - 1,902
  • Surgical Oncologist - 50
  • Thoracic Oncologist - 06
  • Urologic Oncologist - 18
  • Total - 2,965

If you are interested in buying our lists, send us your requirements by signing up and we’ll get back to you.

Tuesday, October 4, 2016

A Typical Day in the life of Critical Care Nurses

Florence Nightingale, popularly known as the “Lady with the lamp” is largely credited for being the first to propose that special care and treatment should be given to the critically ill during the Crimean War in the 1850s. However, it was not until some 100 years later that the first intensive care units appeared in order to provide special care to extremely ill patients who required one-to-one attention from a specific nurse. Today, there are over 200 nursing sub-specialties with each having core responsibilities in patient care.

What is Critical Care Nursing?

Critical care or intensive care nursing is the specialty in the field of nursing that deals precisely with patients suffering from life-threatening conditions. Focusing on taking care of critically ill patients, critical care or ICU nurses work in a wide array of environments such as intensive care units, general intensive care units, trauma intensive care units, surgical intensive care units, coronary care units among others. In addition to these, ICU nurses work in home healthcare, managed care organizations, outpatient surgery centers, nursing schools and clinics. Though there are Physicians and ICU Directors to cater to the chief requisites and treatment of patients who suffer from critical health conditions, but critical care nurses are needed to attend to patients as their treatment has to be highly specialized.

The entire concept of critical care is quite contemporary. As medicine and technology have advanced, patient care has become all the more complex. For proper diagnosis, treatment and care, modern day nurses need specialized knowledge, skills and mechanisms to cater to the patients’ needs for continuous monitoring and cure. Emergency or intensive care is administered to patients when they suffer from severe trauma, respiratory problems, stroke, shock or heart attack. It is necessary to remember in this respect that all Emergency NPs are trained in critical care as well, since it these patients are in life threatening condition and require special and attentive care.

What do Critical Care Nurses do in a typical day?

Proficient in providing immediate care in such situations, on a regular basis, a critical care nurse assesses the critical conditions, treats wounds, takes blood samples, ask for diagnostic tests, lends assistance to physicians, keeps a track of vital signs of patients, gives intensive therapy, monitors the condition of the patients, maintains a wide range of life support systems and acts as the advocate of patients.

To ensure optimum patient care, ICU nurses often collaborate with team of doctors, physiotherapists, consultants and several other specialists.

Considered to be mentally as well as physically demanding, with long working hours, exhaustive patient handling and high-pressure conditions, ICU nurses should excel at critical thinking, decision making, strategic planning, leadership and interpersonal communication.

Critical care or ICU nurses are in great demand across the globe. As compared to the olden days, it is now possible to restore the health of more patients and save more lives as a result of swift advancements in technology and healthcare. At times, they need to fill in acute staffing shortages as well. With each passing day, patient care is becoming increasingly complex and with the advent of new technologies and treatments, critical care nurses shall need to become more knowledgeable and hone their skills.

Posted for Top Healthcare Leads for Critical Care Nurses Email List

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Thursday, September 22, 2016

Common work-problems faced by Certified Nursing Assistants

It’s not uncommon to come across people who think that physicians, surgeons, nurses and other healthcare specialists lead a very independent life with little regard for rules and regulations. What they are probably unaware of is that the healthcare industry is guided and ruled by statutes and regulations, with each and every malpractice noticed and punished for if necessary. So is the case of a certified nursing assistant who despite his/her adherence to guidelines and rules and relentless service have often heard patient complaints, and the pressure of being understaffed. Considering that certified nursing assistants are responsible for providing 80-90% direct patient care, it’s understandable that their role is extremely challenging and prone to facing problems. So why not take a look at the common work-problems faced by certified nursing assistants.

Ability to live up to expected standards

Whether one is working in a community hospital or a private nursing home, CNAs are accustomed to patients demanding better services and patient care. Not only do they have to carry out their duties such as serve meals and help patients eat, bathe and dress patients, clean and sanitize patient beds etc. they also have to adhere to medical regulations such as patient data secrecy and protection. In the United States, lawsuits can be filed if CNAs share vital information with anyone other than those authorized to. This is all the more critical for certified nursing assistants offering home-care services, since they are more closely associated with patients. For those serving in hospitals, things are better since patients are usually admitted and attended on for a short period of time ranging from days to weeks.

Being up-to-date in skills and competence

Healthcare is a dynamic sector and innovations in treatment techniques are nothing new. Considering that there is an overall shortage of nurses globally with certain CNAs serving 12 hours a day, it is at times challenging for CNAs to be able to upgrade their skills in order to be able to render better services and patient care. According to the BLS it is expected that between the years 2012-22 the job opportunities for nursing assistants will increase by 21% making it obvious that CNAs are here to stay. It is therefore advisable that in order to avoid verbal criticism and lawsuits, certified nursing assistants make the effort to upgrade their skills through training programs, online classes or even taking necessary sabbaticals. This also means being technically savvy as all healthcare records is now being stored digitally for easy access. Being up-to-date on new procedures and laws also helps them in being aware of their own rights in a rapidly changing sector.

Bringing Physical and Emotional strength to work

A certified nursing assistant must be physically and emotionally strong at work. Their daily routine is exhaustive, considering that they have to stand and serve for over 10 hours daily, reposition patients, lift patients into beds/wheelchairs, push a medical carts etc. Their role as such not only expects them to be strong physically but also stable emotionally. Certainly, there are times of immense joy, for instance seeing an elderly recover; but there are also times when bad news is shared, or patients are scared or in pain etc. People considering being a CNA professionally must consider the trials and tribulations of work before considering it as their career.

So, though different states have different requirements for certifying one as a CNA, it goes without saying that there’s a dire need for them. So hone your skills and witness success in the nursing profession by keeping check of the work-place problems and finding solutions to it!

Certified Nursing Assistants are in demand in hospitals and nursing homes. Their role ensures that they are in constant association with doctors and physicians for updates on patients. As a medical marketer or recruiter acquiring an up-to-date Certified Nursing Assistants Email List will help your marketing messages reach audiences who would be interested in them. At Top Healthcare Leads we can help you by offering our certified nursing assistant database with details on CNAs from the USA, UK, Canada and other places.

Tuesday, September 13, 2016

The Coffee Revolution

Did you know that according to a study by Dunkin’ Donuts, 46 percent of the US population is less effective without coffee? Here is an Infographic from Healthcare Communication, that clearly explains the history of coffee right from the time it was discovered till date.

The Infographic states that the intake of caffeine lowers the risk of heart diseases, liver cirrhosis, type II diabetes, depression, stroke and gout.

Check it out…

I think it is time for you to sip on your cup of coffee with no regrets…

Tuesday, September 6, 2016

How to choose a Hospital that’s best for you

Visiting a hospital can be extremely tiring, often expensive and at times uncalled for. While a regular patient will plan his/her hospital visits, it can at times come as a surprise to others! It’s therefore recommended that before you visit a hospital there are certain things you should know about so that you are not fooled or find yourself in a difficult situation. So let’s be guided as to how to choose a hospital.

Understanding patient experience

Let’s face it – not all hospitals and clinics offer the same treatment or services. There have been several instances when established hospitals, doctors and nurses have failed to pass the patient care test. Offering treatment is not the same as rendering service. Though it is definitely not recommended to be too selective and investigate during a medical emergency, but in case of planned visits, keep patient experience in mind while selecting a hospital. There are several surveys conducted that offer information on patient care and other significant information such as – hygiene and cleanliness of rooms, outcome of stay, safety score, experience level and communication with staff, approach to pain control etc. We recommend a proper search for narrowing down your options.

Ensure that the hospital meets national quality standards

The idea behind choosing a hospital that meets quality standards is to ensure that as a patient, you are not in a crisis situation at a later stage. Several hospitals, in order to maintain their quality, reputation and patient confidence participate in national surveys (such as conducted by JCAHO) so as to understand where they stand when compared to national standards, which areas need improvement, quality of present staff, equipments and the success rate of treatments, and most importantly, the accreditation status. It is possible that these rating are unable to answer specific patient queries, but considering that the ratings are determined based on regulatory compliances, government norms, consumer groups and patient survey results, it will help in understanding the hospital’s pros and cons.

Verify if the hospital is covered by your insurance/health plan 

Hospital bills, often staggering are probably one of the most unwelcomed things a patient can receive on being discharged. So why not shift the burden to someone else? Your insurance plan – that’s it. It is true that your first concern should still be the quality of treatment rendered, safety measures, expertise, reputation and success rate, but you must also understand if the particular hospital is covered in your plan’s network and to what extent it will cover your treatment (including in-network and out-of-network costs).

Look for hospitals with a reputation for quality care

Quality care in hospitals is a repeated practice – a habit nurtured in certain hospitals. It also plays a role in healing patients and their recovery. Always check whether the hospital you are choosing have systematic programs in place to check the quality of patient care. This may include surveys for recording patient response, what are the rates for readmission, what insurance plans are accepted and other such questions. In terms of quality care, don’t forget to make a note of other facilities offered, such as convenient visiting hours, what kind of care can be arranged after leaving the hospital, what specialties and specialists are available. It is also recommended to for hospitals that uses electronic health records and modern technology, so that data about patients – their medical history, family illnesses, medication, allergies etc. – and other such data is easily accessible for rendering better care. It also helps to get additional data like physician and nurses notes, lab reports, etc.

Yes, we understand that choosing the right hospital for your treatment is not easy. But when your health is in question, make sure that you make informed decisions!

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