Sunday, October 16, 2016

How Dermatologists use technology for treatment

Dermatology is that branch of medicine, which deals with the diseases of skin, nails and hair. Specially trained healthcare professionals who are responsible for treating diseases of skin, hair, nails and mucous membranes are known as dermatologists. From newborns to the elderly lot, they treat patients of every age group. Research says that dermatologists take care of a host of diseases that range from acne to skin cancer (in which case Dermatologists may ask patients to consult relevant Oncologists). Apart from this, they treat cosmetic issues by helping patients to rejuvenate the appearance of skin, nails and hair as well. Few common conditions that are treated by dermatologists are eczema, acne, fungal infections, psoriasis, rosacea, vitiligo, warts, shingles and so on.

With each passing day and with the advent of new technology, novel and unique treatments and technologies have been developed to assess and cure various dermatological conditions. Dermatologists mostly use technologies such as laser, IPL (Intense Pulse Light), IR (Infra Red) and RF (Radio Frequency) for treating patients.

Let us get some insights on these technologies:

·        Laser: Mostly used in dermatological medaesthetic treatments, this improves texture of the skin as well as eliminates wrinkles acne and scars.

·        IPL: Used in non-intrusive cosmetic treatments, this projects a pulse of intense light, the wavelength of which is adjusted to the skin type. This not only eliminates pigmentation but also produces collagen that tightens your skin, removes wrinkles and makes your skin look younger.

·        IR: The projection of infra red light on the skin is absorbed in deeper skin tissue. As a result of this energy, heat generation is caused, which in turn affects the collagen levels, thus making your skin look unbelievably younger.

Few technologies that are being used by the dermatologists in recent times:

Contact Dermatologists with Dermatology Database
Contact Dermatologists with Dermatology Database
·     Daylight photodynamic therapy: Making use of photosensitizing agents along with light to kill cancer cells, this treatment can be used on patients with certain types of cancer in order to help them live longer. The photosensitizing agent can either be put on the skin or inserted into the bloodstream through a vein. After the drug is slowly absorbed by the cancer cells, light is applied to the area, which makes the drug react with oxygen, as a result of which a chemical is formed that eventually kills the cells.

·     Laser tattoo removal: Want to get rid of that tattoo, which you don’t want anymore? This can help you eliminate the tattoo by targeting the pigment. Lasers can blast the tiny ink fragments, removing the tattoo that is on your skin while the surface of your skin remains undamaged. These days, tattoo inks are specifically developed so that they can be good targets for the laser and hence can be removed entirely without leaving any residues.

·    Phototherapy: Helpful in treating psoriasis, phototherapy uses UV light to slow down the swift growth of skin cells. Treatments have to be given several times a week, until psoriasis clears away.

·    Fat Reduction technology (Coolsculpting): In this, cooling is applied to areas of unwanted fat like hips, abdomen and back. The fat cells are destroyed by the cold externally and the body expels them through the lymphatic system, thus reducing the fat.

In the recent times, remarkable advances in technologies used in dermatology and dermatologic surgeries have been witnessed. Dermatologists of today are making a good use of the newest technologies while treating patients who suffer from dermatologic disorders.

Posted for Top Healthcare Leads for Dermatologists Email List

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Our Secret To Healthy Dietitians Mailing Lists

Dietitians Mailing List
Wiki says Dietitians are experts in food and nutrition who help people in leading a healthy lifestyle. Likewise we are Experts in ‘Data’ and help businesses get connected to their customers by offering our healthy mailing list solutions.
Top Healthcare Leads maintains healthy mailing lists of dietitians by adhering to a foolproof compilation process. Healthcare mailing list compilation process includes 6 stages – compilation, address standardization & hygiene, phone verification, standardization of elements & duplicate removal, email and domain validation and final quality check. We also have a continuous on-going data quality control process encompassing SMTP check, quality check, tele-verification, email & online verification, sophisticated web based and email  verification software, capture quality data via tele-verification & physical visits as needed and DNS lookups.
Our Dietitians database is a nutritious mix of:
  • Dietitians
  • Dietetic technicians
  • Dietary manager
  • Outpatient dietitians
  • Pediatric clinical dietitians
  • Nutritionist
  • Registered dietitian
  • Sports dietitian
  • Correctional food service supervisor
  • Chiropractor
  • Clinical Dietitians
  • Pediatric Dietitians
  • Community Dietitians
  • Administrative Dietitians
  • Gerontological Dietitians
  • Research Dietitians
  • Business Dietitians
  • Consultant Dietitians
  • Food Service Dietitians
  • Dietitians Technicians
  • And many more…
Data Counts of Dietitians Lists

Thursday, October 13, 2016

Cosmetologists Email Lists Are On Demand!

In today’s conscious world, there is huge demand for aesthetics. And cosmetologists are the people everybody looks to when it is about beauty. With importance growing for care towards skin, hair and nails, the demand for cosmetologists too is increasing exponentially. Celebrities influence on the common people is improving the opportunities of cosmetologists. The copycat syndrome followed by most commoners today is paving great ways for our cosmetologists mint money. For obvious supply-demand reasons, cosmetologists are also increasing.
With the rapid enhancements in the fashion and beauty industry, the needs and requirements of the cosmetologists and beauticians is increasing day by day. They are in need of skincare products, nail accessories, hair care products, accessories, styling equipment, clinical equipment for beauty clinics, salon furniture, salon equipment, wide range of machinery for spas, salons, etc.
We at TopHealthcareLeads understand that there are marketers of many organizations who are on a lookout for cosmetologists mailing lists. Hence, we procure their contact information and from authentic and reliable sources and render our services to those who are in need of cosmetology databases. Our database of cosmetologists includes shampoo technicians, manicurists and pedicurists, beauty therapists, nail technicians, electrologists, aestheticians, hair stylists, skin care specialists, and many in the cosmetology sector.
If you are an organization looking for mailing lists of cosmetologists, please send us your requirements by filling our form.


Wednesday, October 12, 2016

Healthcare Data Needs Urgent Validation? Why?

In the healthcare industry, no matter what marketing program you are dealing with, the ultimate driver of all efforts should be your ROI. The healthcare marketing sphere is getting polluted by the noise of various distributors, manufacturers and other healthcare professionals who are competing to get the attention of prescribers. This makes prescribers increasingly difficult to get accessible. As a result it becomes assertive to make your marketing program stand out from the crowd.
How do you make your marketing campaigns a success?
The answer is: Data Hygiene and Validation of your healthcare lists.
Let us explore in why data validation is so important for your marketing strategies to click.
Almost 1/4th of the master data of most organizations is either incomplete or wrong. This is brought open by an Aberdeen Study on 176 organizations. The respondents of this survey said that at least 25% of their data is either outdated or corrupt.
It costs the marketers money. According to Ovum’s estimates, US businesses lose $700 billion a year because of bad data. Inaccurate prescriber data lists, poor coordination and database management lead to a loss of investment dollars and revenue opportunities.
It also costs marketers time. The aforementioned report also estimates that it takes at least 13 hours’ time to fix a single data error or exception. The respondents stated that there are about 71 errors for every 1,000 data records. If you had to undertake the cleansing of your data, the amount of time that you need to spend is 923 hours,
If you want to get rid of all the above data issues, our data cleansing, validation, appending and management services are the right fit for your business. Gain maximum benefits from data that is up to-date, fresh and ready to use. Our dedicated team of professionals helps to achieve this in the most efficient manner.

Save time and money spent on research and set yourself free from the trouble of having to deal with inaccurate or corrupt data. Gain access to decision makers, doctors, pharmacists and many other professionals in the healthcare industry and find your revenues and ROI shoot up.

Tuesday, October 11, 2016

Marketing Dos and Don’ts With Doctors

Doctors are a skeptical lot for the marketers to deal with. They are highly informed and would always like to be informed on things that are new to them. As one can understand, setting an appointment and scheduling a meeting with the doctors is not only difficult but is critical for your products’ success.
Find a few practical tips below on how to market and sell your products, once you go face-face with them.
Don’t - Begin with product talk
When you get those few minutes out from the doctor’s busy clock, you’re only supposed to make the best use of it. Never start bombarding him with the entire product features. Instead, try to get to the core of the problems that the doctor faces in his daily schedule. Understand his needs and then lead your marketing /sales pitch with the right alignment with your product. If your product pitch doesn't meet any of his concerns, there’s no point wasting his or your time.
Do - Know How your product Solves Clinical Problems
Now you have gathered the problems that the doctor is faced with. Next, it’s your turn to project how your product is designed to address those clinical problems and how that helps the doctor. If you’re from the pharmacy industry, you can convey the stages of the disease that the drug addresses. If you’re selling software or medical device, you should be able to convey how the doctor can use the product to his/her benefits. Cost savings and product efficiency can be discussed as part of your product pitch.
Don’t - Proclaim you are an Expert
If you are given the time to speak about your product, it doesn't mean that you know more than the doctor. One thing that the doctor is sure about is: he knows more than you do, in his field of specialty. So just lead your pitch with information that is rich and beneficial for the doctor to make a buying decision.
Do - A Product Expert
No matter how many questions the doctor poses at you about the product, you should be in a position to answer them all. There shouldn't be a single question that doesn't have an answer off your head instantly. If you can’t tell the doctor about the co-pay associated with your product or the plans it covers, the doctor certainly won’t have the time to sit through another appointment or allot time for you in future.
Do - Show the actual side of the product
Apart from product information, you’re also expected to give doctors some real-time product related clinical case studies. Doctors have always been skeptical about data that the sales teams provide. Be ready to confidently relate the case studies to the patients’ problems and that the data you present is applicable.
How has your experience with doctors been? You can post your comments below.

Friday, October 7, 2016

5 Effective Strategies for Analyzing Healthcare Personas

Marketing campaigns in the healthcare industry have taken a personalized and a precise form in today’s cut throat competition. Understanding, what sets a successful campaign apart from any other campaign is necessary.
You may be marketing to the doctors, nurses, dentists or anyone at various decision making levels in the healthcare industry, building well-defined buyer or client personas should always be a part of your marketing plan.
However, there are 5 methods that any healthcare marketer must follow to achieve success in their campaigns.
They are as follows,
Group your target audience
Segmenting your target organization’s decision makers into different groups helps you identify them better. A hospital for instance can have groups consisting of surgeons, CEO s  CFO s, chief nurses and anesthetists. And, a dentist’s office may have a group consisting of lead dentist and dental hygienist. This helps you a great deal in targeting your niche audience.
Tweaking your audience’s psyche
Try to gain insights on the missions, visions, motivations, pain-points and other psychological factors of the people on your campaign list. This can be compiled using multiple sources like interviews, face-face interactions and surveys. Doing so would help you understand how and why certain decisions are made by those key industry influencers . It also enables you to build profiles and demographic data.
Using Persona Specific Lingo
Once you understand the pain-points, goals and values of the various groups, all you are left with is- personal messaging. Align that qualitative information about the audience with your product’s benefits in your messaging. Use lingo that they use in your messages. In other words, using the language or tone that they speak would help you personalize to the highest level.
Use the right channel to interact
Different groups may respond well to different modes of communication. Managers and accountants may prefer email for communication, whereas, doctors or surgeons may respond easily to direct mail. Understanding facts like these goes a long way in making your campaigns a success.
Before setting up a phone call or an appointment with the groups, you need to use proper calls-to-action. They must lead them to pages consisting of product demos, client testimonials and other critical information that fuel decision making process.
Sweep the bad data away
Ensure that your data is free from all sorts of loopholes or gaps. Nothing is worse than carrying forward your campaigns with bad lists. Try appending your data with the right fields, covering all the missing information.
Finding out what you miss in your lists can serve you with the best client files, helping you reach niche profile personas.
How has your marketing experience with the healthcare industry been?

Post your comment through the form below.

Thursday, October 6, 2016

Shortage of Oncologists by 2020

Demand for Oncologists in today’s over populated planet is expected to rise radically. With cancer survival rates increasing and the workforce in the oncology specialty retiring, will lead to an increase in the numbers. The demand for Oncologists is expected to rise by 48%. However, this results in a gap between the demand and supply. This leaves a shortage of thousands of oncologists. As a result, most oncologists will be paid high for retention.
Top Healthcare Leads understands that with the rise of the demand for experienced oncologists, their requirements for medical equipment will change. The rise in oncologist salary will impact their lifestyle. They turn out to be amazing consumers for fashion industry and food and beverages industry. We have acquired contact details of oncologists in US who are mostly members of ASCO (American Society of Clinical Oncology). This mailing list is a perfect target for businesses selling oncology medical equipment, or oncology related events or seminars, etc.

Here is a list of the oncology sub specialties along with the counts.
  • Clinical Oncologist - 364
  • Medical Oncologist - 340
  • Pediatric Oncologist - 285
  • Radiation Oncologist - 1,902
  • Surgical Oncologist - 50
  • Thoracic Oncologist - 06
  • Urologic Oncologist - 18
  • Total - 2,965

If you are interested in buying our lists, send us your requirements by signing up and we’ll get back to you.

Tuesday, October 4, 2016

A Typical Day in the life of Critical Care Nurses

Florence Nightingale, popularly known as the “Lady with the lamp” is largely credited for being the first to propose that special care and treatment should be given to the critically ill during the Crimean War in the 1850s. However, it was not until some 100 years later that the first intensive care units appeared in order to provide special care to extremely ill patients who required one-to-one attention from a specific nurse. Today, there are over 200 nursing sub-specialties with each having core responsibilities in patient care.

What is Critical Care Nursing?

Critical care or intensive care nursing is the specialty in the field of nursing that deals precisely with patients suffering from life-threatening conditions. Focusing on taking care of critically ill patients, critical care or ICU nurses work in a wide array of environments such as intensive care units, general intensive care units, trauma intensive care units, surgical intensive care units, coronary care units among others. In addition to these, ICU nurses work in home healthcare, managed care organizations, outpatient surgery centers, nursing schools and clinics. Though there are Physicians and ICU Directors to cater to the chief requisites and treatment of patients who suffer from critical health conditions, but critical care nurses are needed to attend to patients as their treatment has to be highly specialized.

The entire concept of critical care is quite contemporary. As medicine and technology have advanced, patient care has become all the more complex. For proper diagnosis, treatment and care, modern day nurses need specialized knowledge, skills and mechanisms to cater to the patients’ needs for continuous monitoring and cure. Emergency or intensive care is administered to patients when they suffer from severe trauma, respiratory problems, stroke, shock or heart attack. It is necessary to remember in this respect that all Emergency NPs are trained in critical care as well, since it these patients are in life threatening condition and require special and attentive care.

What do Critical Care Nurses do in a typical day?

Proficient in providing immediate care in such situations, on a regular basis, a critical care nurse assesses the critical conditions, treats wounds, takes blood samples, ask for diagnostic tests, lends assistance to physicians, keeps a track of vital signs of patients, gives intensive therapy, monitors the condition of the patients, maintains a wide range of life support systems and acts as the advocate of patients.

To ensure optimum patient care, ICU nurses often collaborate with team of doctors, physiotherapists, consultants and several other specialists.

Considered to be mentally as well as physically demanding, with long working hours, exhaustive patient handling and high-pressure conditions, ICU nurses should excel at critical thinking, decision making, strategic planning, leadership and interpersonal communication.

Critical care or ICU nurses are in great demand across the globe. As compared to the olden days, it is now possible to restore the health of more patients and save more lives as a result of swift advancements in technology and healthcare. At times, they need to fill in acute staffing shortages as well. With each passing day, patient care is becoming increasingly complex and with the advent of new technologies and treatments, critical care nurses shall need to become more knowledgeable and hone their skills.

Posted for Top Healthcare Leads for Critical Care Nurses Email List

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