How many of these Internal Medicine Subspecialties you are aware of?

Internal Medicine Physicians are the “the Avengers” of medical science and healthcare. They fight their battle against almost all health complications and illnesses with their incredible forces. As each superhero in the Avengers team is unique with his/her own super power and extraordinary abilities, in the field of internal medicine too, there are subspecialties for internal medicine doctors.

Internists save lives and help patients to be cured by providing medical care according to their special super powers, in other words, with their specific field of medical expertise or specialization. These are the subspecialties of internal medicine that you as a medical marketer should definitely be aware of before targeting them through b2b marketing.

Internal Medicine Physician Email List
Internal Medicine Physician Email List
Allergy and Immunology: These Internal medicine physicians are specialized in providing diagnosis and treatment for managing allergy, asthma and all immunology disorders.

Gastroenterology: These internists are expert in managing diseases of the gastrointestinal tract and liver. Some of the health conditions that gastroenterologists treat include- gastrointestinal disease, inflammatory bowel disease, pancreatic disease, gastrointestinal bleeding and more.

Hematology: Hematologists examine blood to diagnose and provide treatment for blood disorders including hemophilia, blood cancers, blood clots, etc.

Nephrology: This sub specialty of internal medicine is related with kidney functions and its complications like kidney failure, kidney stone, cyst, diabetic nephropathy and more.

Adolescent medicine: Adolescent medicine specialists or hebiatric specialists focus on patients who are in the adolescent period of development (from teen years to 20 years of age). They provide assessment and treatment for adolescent disorders like sexually transmitted diseases, unintended pregnancy, substance abuse, acne, eating disorders, delayed puberty, etc.

Pulmonary Disease: Pulmonology deals with complications related to lungs or respiratory tract and internists who are specialized in this field are known as pulmonologists. These physicians provide medical care for conditions like asthma, bronchitis, bronchiectasis, COPD, occupational lung disease, pulmonary fibrosis, rheumatoid lung disease, etc.

Rheumatology: Internal medicine physicians who receive further training in evaluation or treatment of musculoskeletal disorders, osteoporosis and systemic autoimmune conditions like gout, osteoarthritis, rheumatoid arthritis, lupus, back pain, etc. are known as rheumatology specialists.

Sleep medicine: Experts in this specialty diagnose and provide medical care for various sleeping diseases like sleep apnea, snoring, sleep deprivation, insomnia, etc.

Endocrinology: Endocrinologists treat people who are suffering from health complications caused by hormonal imbalances, mostly from glands in the endocrine system. Some of the most common diseases that endocrinologists provide medical care for include- diabetes, adrenal disorders, cholesterol imbalance, pituitary disorders, weight and metabolism, etc.

Cardiology: As the name suggests, specialists in this field are responsible for treating cardiology disorders. Heart diseases that cardiologists provide medical care for include- coronary heart disease, congenital heart defects, valvular heart disease and more.

Hepatology: Hepatology is the branch of internal medicine where the specialized internists assess and treat complications related to liver, gallbladder, pancreas, and biliary tree.

Critical care medicine: Internal medicine physicians who are specialized in critical care medicine or intensive care medicine are responsible for diagnosis and management of life-threatening injuries and illnesses.

As we can see, the area of functioning is vast for Internal medicine specialists. So healthcare marketers, who sell products/services that are required by these physicians, have a huge scope to enhance the visibility of their medical offerings and flourish businesses.

But the market is extremely competitive. Internists who have invested in one brand now, may shift their loyalties later! So marketers have no other choice left than to get rid of traditional promotional techniques and implement data-driven marketing effectively.

Do you have what the market wants? Then what are you waiting for? Connect with the right medical database provider now and obtain your required healthcare marketing list.

Posted by: Susan Taylor

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