Do
you know that email marketing is the top rated marketing communication channel?
According
to Gartner, more than 73% of marketers think email is the best channel to
communicate with customers or prospects. And email marketing is an easy channel
which can be tracked and updated to improve its performance. The three elements
you will need to know without which you cannot make your email marketing yield
results are Deliverability, Content and Design.
Deliverability – Make sure your email
reach the inbox:
There
are many marketers who are flagged as spam and blocked by the ISPs. In many cases,
even opted-in subscribers throw emails into the spam folder. Here are the
reasons that are making your email’s journey to the inbox tough.
Blacklists:
This is a list of problematic email senders whose mails are automatically
thrown into the spam folder. There are many sites which can help you identify
if your IP address is blacklisted. In case of your IP being blacklisted, you
need to send a request to the ISP remove your IP from the blacklist. Once
removed from the list, you need to take ultra-careful not to fall into the
list.
Sender Policy Framework (SPF):
Spammers forge email accounts and send emails so that recipients would open
emails looking at the sender name. SPF is to avoid such forgeries. This is
implemented by most of the ISPs and mail hosts.
Sender Reputation:
Your sender reputation depends on the IP address from which you are sending
your emails. Sender reputation score depends on various activities related to
your email campaigns.
The
best way to deal with deliverability issue is to requesting recipients to add
your email address to whitelist so that all your emails land in the inbox.
Content – Write reader-friendly content:
There
are writers who tend to use high frequency words in emails that most of the
recipients don’t understand. To write reader-friendly content, writers should
be aware of the audience and write based on their profiles.
Subject Line: The
first important element email content is subject line. If the subject line is
not good, none would be interested to open the emails. So the subject lines
should be compelling enough to make the recipients take action.
Email Content: The
content needs to be gluey and should make the readers remember what you wrote.
Readers should be able to relate to your emails to them.
Call-to-action:
Last but not the least. There should be a call-to-action for every email,
compelling them to action.
Design – For all email clients:
Emails
can be sent as a simple text version or a colorful and alluring HTML version.
Though there are few recipients who still prefer text version of emails, most
of them prefer looking at beautiful HTML templates as they showcase creativity.
However, since the spammers are over-using HTML versions, ISPs have filters
which block emails that uses specific patterns of email designs and templates.
So keep your template simples yet creative and do not follow the routine
patterns to stand out of the crowd.
Your
next email campaign, follow the DCD formula and check out amazing difference in
your results.
Need
more help with your email marketing, write to us on tophealthcarelists@gmail.com
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