In the healthcare industry, no matter what marketing program you
are dealing with, the ultimate driver of all efforts should be your ROI. The
healthcare marketing sphere is getting polluted by the noise of various
distributors, manufacturers and other healthcare
professionals who are
competing to get the attention of prescribers. This makes prescribers
increasingly difficult to get accessible. As a result it becomes assertive to
make your marketing program stand out from the crowd.
How do you make your marketing campaigns a success?
The answer is: Data
Hygiene and Validation of your healthcare lists.
Let us explore in why data validation is so important for your
marketing strategies to click.
Almost 1/4th of
the master data of most organizations is either incomplete or wrong. This is
brought open by an Aberdeen Study on 176 organizations. The respondents of this
survey said that at least 25% of their data is either outdated or corrupt.
It costs the marketers money. According to Ovum’s estimates, US
businesses lose $700 billion a year because of bad data. Inaccurate prescriber
data lists, poor coordination and database management lead to a loss of
investment dollars and revenue opportunities.
It also costs marketers time. The aforementioned report also
estimates that it takes at least 13 hours’ time to fix a single data error or
exception. The respondents stated that there are about 71 errors for every
1,000 data records. If you had to undertake the cleansing of your data, the
amount of time that you need to spend is 923 hours,
If you want to get rid of all the above data issues, our data
cleansing, validation, appending and management services are the right fit for
your business. Gain maximum benefits from data that is up to-date, fresh and
ready to use. Our dedicated team of professionals helps to achieve this in the
most efficient manner.
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